Blogging gets a bad rap these days.
I attribute that to the rise of blogs that aren’t really blogs, and I think that comes down to thinking that we know what we mean when we use that word—blog—when we really don’t. So let me be clear: when I refer to a blog, I’m referring to quality content that is published consistently and for a specific reason.
A blog is not a list of links, coupon codes for discounted products or even gorgeous pictures with a caption or two. I’m not discounting these types of communication; depending on the goal of the publisher, curated content or images might be the perfect way to go.
It’s not the perfect way to go, however, if you are business minded and hoping to leverage a blog to connect with potential and current clients. It’s not the perfect way to go for search engine optimization. It’s certainly not the best way to go if you’re serious about being seen as an expert in your chosen field.
What does work is well-written, engaging and interesting content. It works when it’s published consistently, when the content relates back to who you are and what you do, and when it incorporates relevant search engine words and terms in a way that humans enjoy reading. It works so well, in fact, that HubSpot State of Inbound Marketing, 2012, found that 92% of companies who blogged multiple times a day acquired a customer through their blog.
But effective blogs don’t just happen. It takes research and interviews, a clear understanding of how to write well and the ability to translate your voice from in-person conversation to a screen.
This is what I specialize in. It’s what I’m good at. It’s what I can do for you.
Here’s how we can work together:
Professional Blogging Package
Minimum commitment: 3 months
Includes:
*Initial 60 minute strategy session, review of current stats and goals, review of current social media platforms, 3 month editorial calendar that incorporates topic ideas and keyword goals, 30 minute strategy session each subsequent month.
*8 blog posts per month, published twice each week. Each post is researched and interviews are done if necessary. Each blog post will average 400-500 words.
*Promotion of each blog post on your three (3) preferred platforms.
Fee: $1,000.00 per month.
Expert Blogging Package
Minimum commitment: 3 months
Includes:
*Initial 45 minute strategy session, review of current stats and goals, review of social media platforms, 3 month basic editorial calendar, 15 minute strategy session each subsequent month.
*4 blog posts per month, published once each week. Each post is researched and interviews are done if necessary. Each blog post will average 400-500 words.
*Promotion of each blog post on your three (3) preferred platforms.
Fee: $500 per month.
*Notes: all strategy sessions/meetings are done via phone or video conference. Images for each blog post must be provided by client or may be purchased from Lisa Allen for an additional fee.